
Not your regular scare attraction.
Sculpture partnered with Moment Factory on the creation of Forest of Shadows, a seasonal immersive experience redefining nighttime walks within their portfolio. The brief was to develop a strong, distinctive brand identity that could stand apart from the Astra Lumina series while building on the same operational infrastructure. The project also aimed to offer an alternative to traditional Halloween attractions, with a strong focus on atmosphere, storytelling, and artistic expression rather than shock or gore.
We delivered a complete brand ecosystem, including naming, brand language, visual identity, and a set of promotional and communication assets. Leveraging the combined expertise of Moment Factory and Sculpture, Forest of Shadows was designed as a cohesive, scalable brand, flexible enough to adapt seamlessly across locations over successive years.
So, will fear or curiosity guide your steps as you follow the dark trail? Read on to continue the journey.






By Sculpture
Client: Moment Factory
Creative Direction: Nadège Dionne-Tremblay
Strategy: Karim Marier-El Khayat
Art Direction: Nadège Dionne-Tremblay & Lou Tondellier
Graphic Design: Lou Tondellier & Lucie Renou
Copywriting: Karim Marier-El Khayat & Audrey-Ann Maillé
Motion Design & 3D (Teaser): Jean-Christophe Henry
All rights reserved. © Les Studios Moment Factory Inc.