Cases | Forest of Shadows
Montréal + Toronto
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Sculpture
Forest of Shadows | Expertises:

Not your regular scare attraction.

Sculpture partnered with Moment Factory on the creation of Forest of Shadows, a seasonal immersive experience redefining nighttime walks within their portfolio. The brief was to develop a strong, distinctive brand identity that could stand apart from the Astra Lumina series while building on the same operational infrastructure. The project also aimed to offer an alternative to traditional Halloween attractions, with a strong focus on atmosphere, storytelling, and artistic expression rather than shock or gore.

We delivered a complete brand ecosystem, including naming, brand language, visual identity, and a set of promotional and communication assets. Leveraging the combined expertise of Moment Factory and Sculpture, Forest of Shadows was designed as a cohesive, scalable brand, flexible enough to adapt seamlessly across locations over successive years.

So, will fear or curiosity guide your steps as you follow the dark trail? Read on to continue the journey.

Immersive nighttime installation featuring a glowing human figure suspended at the center of a circular illuminated structure, surrounded by vertical light poles and red mist. Visitors watch from a forest path, within the Forest of Shadows experience by Moment Factory.
Typographic GIF on a black and red background featuring the title “BRAND LANGUAGE” at the top and a glowing red arched shape at the center. The central word animates and changes to display the white-highlighted words from the list, including “Unknown,” “Unseen,” “Dark tale,” “Frightening,” “Mysterious,” “PG 10+,” “General public,” “Outdoor path,” “Scary,” “Surprising,” “Immersive” on the left, and “Narrative,” “Captivating,” “Impressive,” “Smart,” “Different,” “One-of-a-kind,” “Cutting-edge,” “Stunning,” “Strange,” “Shadows,” “Forest and woods” on the right, within the Forest of Shadows experience by Moment Factory.
Backlit promotional posters displayed along a wall, featuring the title “FOREST OF SHADOWS,” the location “SEATTLE CHINESE GARDEN,” and the tagline “DARE TO FOLLOW THE DARK TRAIL.” The visuals depict a red-lit forest, visitor silhouettes, and a glowing sphere revealing a spectral face. The posters also include the mentions “Moment Factory” and “fever,” within the Forest of Shadows experience by Moment Factory.
A group of people gathered in the evening along a path bathed in red light, facing a monumental circular projection displaying a glowing face, at the heart of an immersive installation within the Forest of Shadows experience by Moment Factory.
Typographic animation on a black background displaying the “FOREST OF SHADOWS” logo in white letters, with subtle motion in the typography that enhances the dark and unsettling atmosphere of the Forest of Shadows experience by Moment Factory.

By Sculpture


Client: Moment Factory
Creative Direction: Nadège Dionne-Tremblay
Strategy: Karim Marier-El Khayat
Art Direction: Nadège Dionne-Tremblay & Lou Tondellier
Graphic Design: Lou Tondellier & Lucie Renou
Copywriting: Karim Marier-El Khayat & Audrey-Ann Maillé
Motion Design & 3D (Teaser): Jean-Christophe Henry

All rights reserved. © Les Studios Moment Factory Inc.

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