Cases | The anti-stress project
Montréal + Toronto
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Sculpture
Fr/En
The anti-stress project | Expertises :

In 2022, we strengthened our business relationships and discovered new faces behind the companies we work with.

Some clients quickly became friends. Some suppliers are now allies. It was natural to want to thank each of them. But how? Foldable 3D greeting cards? Hello, recycling. Mocktail kits for every personality type? A few sips and it's all gone. We wanted something that would last longer and easily blend into any décor. The idea of creating candles turned out to be the ideal solution. We went into full production mode, crafting 150 custom cedar and pine candles. It was also an opportunity to create a project that highlights all of our six services through a brand awareness campaign. The month of December is not always an easy one at work, so our gift also stood as a symbol of relaxation for people who have a short fuse just before Christmas!

01 - COPYWRITING
02 - TRANSLATION
03 - COMMUNITY MANAGEMENT
04 - PUBLIC RELATIONS
05 - MARKETING STRATEGY
06 - GRAPHIC DESIGN

Two images side by side. The first image title "THE PROJECT" depicts three Sculpture branded candles displayed on a black background, where we can see a melting clock in the style of Salvador Dalí, a lit candle in a tall glass candle holder, and dark magenta flowers. The second image illustrates the words "ANTI-STRESS" in white letters on a black background, forming a circle.
An image of three Sculpture branded candles displayed on a black background, where we can see a melting clock in the style of Salvador Dalí, a lit candle in a tall glass candle holder, and dark magenta flowers.

ILLUMINATING EVERY RELATIONSHIP

In order to focus on human relations, we decided to celebrate each individual by personalizing the candles with the name of each recipient. Plus, a "SCULPTURE" model was produced, intended for our team members who are part of the very DNA of the company. An English and French brand lexicon was then developed around popular expressions related to the themes of stress and coziness to go along with the object, visual assets and communications.

An image of multiple Sculpture branded candles stacked on top of each other, on a black background. Each candle is personalized with people's names.
Two images side by side. The first image shows a single lit Sculpture branded candle on a black background. The candle sits on a small black box surrounded by dark magenta flowers. The second image says "YOU > YOUR JOB" in white letters on a black background.
A video that says "DON'T BURN THE CANDLE AT BOTH ENDS." in black letters on a white background, and "TAKE A BREAK ASAP!" in white letters on a black background.

OVER 100 SHARES

Whenever possible, we took care to personally hand over to each recipient a carefully packaged candle, complete with a personalized note. Then, we warmly invited them to share their moment of relaxation on social media, tagging Sculpture. It was truly a gift to receive over a hundred shares! This project not only reignited the flame with our valuable clients and collaborators, but it also allowed us to establish promising new relationships.

BLENDING INTO THE DECOR

From a design perspective, the goal was to reflect the coziness of the holiday season while staying aligned with our brand image, using our custom typeface among other things. We wanted to move away from the traditional red and green, fir branches, and all that jazz, for a more gothic atmosphere in black and white that can last beyond New Year's.

CREDITS


Nadège Dionne-Tremblay & Karim Marier El-Khayat

With the collaboration of :
Vickie Rousseau - Photographer
Daphné Roy - Art Director Assistant
Moodgie - Supplier

Familiprix

Let's break the ice!