In 2022, we strengthened our business relationships and discovered new faces behind the companies we work with.
Some clients quickly became friends. Some suppliers are now allies. It was natural to want to thank each of them. But how? Foldable 3D greeting cards? Hello, recycling. Mocktail kits for every personality type? A few sips and it's all gone. We wanted something that would last longer and easily blend into any décor. The idea of creating candles turned out to be the ideal solution. We went into full production mode, crafting 150 custom cedar and pine candles. It was also an opportunity to create a project that highlights all of our six services through a brand awareness campaign. The month of December is not always an easy one at work, so our gift also stood as a symbol of relaxation for people who have a short fuse just before Christmas!
01 - COPYWRITING
02 - TRANSLATION
03 - COMMUNITY MANAGEMENT
04 - PUBLIC RELATIONS
05 - MARKETING STRATEGY
06 - GRAPHIC DESIGN
In order to focus on human relations, we decided to celebrate each individual by personalizing the candles with the name of each recipient. Plus, a "SCULPTURE" model was produced, intended for our team members who are part of the very DNA of the company. An English and French brand lexicon was then developed around popular expressions related to the themes of stress and coziness to go along with the object, visual assets and communications.
Whenever possible, we took care to personally hand over to each recipient a carefully packaged candle, complete with a personalized note. Then, we warmly invited them to share their moment of relaxation on social media, tagging Sculpture. It was truly a gift to receive over a hundred shares! This project not only reignited the flame with our valuable clients and collaborators, but it also allowed us to establish promising new relationships.
From a design perspective, the goal was to reflect the coziness of the holiday season while staying aligned with our brand image, using our custom typeface among other things. We wanted to move away from the traditional red and green, fir branches, and all that jazz, for a more gothic atmosphere in black and white that can last beyond New Year's.
Nadège Dionne-Tremblay & Karim Marier El-Khayat
With the collaboration of :
Vickie Rousseau - Photographer
Daphné Roy - Art Director Assistant
Moodgie - Supplier