SCULPTURELAND

GRAB AND LINK LETTERS TO CREATE SCULPTURES

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Most gyms speak to fitness enthusiasts or the general public, not creatives. OFFSTAGE was built on the belief that artists also work with their bodies, yet no training space reflects their needs or culture. Our role was to develop the full brand strategy and identity, including positioning, design, and paid media, to establish OFFSTAGE as the go-to destination for strength and well-being within Montreal’s creative community. Designed as a space creatives turn to when they’re not “on”, it invites them to recharge, move, and come back stronger. Grounded in the idea that movement sustains creativity, the brand celebrates renewed energy, mental clarity, and longevity. OFFSTAGE blends Y2K aesthetic with athletic grit, drawing from Montreal’s multicultural pulse. Its bold, perspective-driven identity feels raw, vibrant, and alive, shaping a visual language in motion.

The OG Club was created to reward early members while fostering a strong sense of belonging. The first 70 members received 25% off for life, an offer designed to drive rapid, profitable growth and unite a community from the start. Their names appear on the OFFSTAGE Wall of Fame, both online and in the gym, as a nod to those who will always be part of the club’s story.


Client : OFFSTAGE | Gabrielle O'Hara Normandin & Marc-André Laurin 
Creative & Brand Direction: Nadège Dionne-Tremblay
Strategic Direction: Karim Marier-El Khayat
Art Direction: Nadège Dionne-Tremblay & Lou Tondellier
Copywriting: Karim Marier-El Khayat & Audrey-Ann Maillé 

Ballet Divertimento

OFFSTAGE

Sculpture partnered with Moment Factory on the creation of Forest of Shadows, a seasonal immersive experience redefining nighttime walks within their portfolio. The brief was to develop a strong, distinctive brand identity that could stand apart from the Astra Lumina series while building on the same operational infrastructure. The project also aimed to offer an alternative to traditional Halloween attractions, with a strong focus on atmosphere, storytelling, and artistic expression rather than shock or gore.

We delivered a complete brand ecosystem, including naming, brand language, visual identity, and a set of promotional and communication assets. Leveraging the combined expertise of Moment Factory and Sculpture, Forest of Shadows was designed as a cohesive, scalable brand, flexible enough to adapt seamlessly across locations over successive years.

So, will fear or curiosity guide your steps as you follow the dark trail? Read on to continue the journey.


Client: Moment Factory
Creative Direction: Nadège Dionne-Tremblay
Strategy: Karim Marier-El Khayat
Art Direction: Nadège Dionne-Tremblay & Lou Tondellier
Graphic Design: Lou Tondellier & Lucie Renou
Copywriting: Karim Marier-El Khayat & Audrey-Ann Maillé
Motion Design & 3D (Teaser): Jean-Christophe Henry

All rights reserved. © Les Studios Moment Factory Inc.

Forest of Shadows

How to grow revenue without expanding your market.

Marée specializes in home fragrance products. Despite its established presence in Quebec, it still held significant growth potential within its core market. As Marée's outsourced marketing department, Sculpture unified strategy, creative and digital performance within a single, integrated growth model. Over a three-year period (2023-2026), Marée tripled its revenue by making a clear strategic choice: maximizing its potential within the market it already served before thinking about expanding into the rest of Canada. Every initiative is designed to deepen the value of its existing customer base and build sustainable growth from there. To accelerate customer acquisition, Sculpture first reinforced the brand’s foundations. A redesign of the identity and packaging system gave Marée a timeless and cohesive presence. Each format is crafted to be instantly recognizable on its own while strengthening the overall impact of the product line. Rooted in minimalist design principles, the new packaging elevates the brand value while allowing the product itself to take center stage. This approach increases Marée’s perceived desirability.

PERFORMANCE MARKETING

By Sculpture

Client: Marée (Audréanne Goulet & Marie-Pier Bourgault)
Digital Strategy: Nadège Dionne-Tremblay & Nicolas Maheu
Account Direction: Nadège Dionne-Tremblay
Creative Direction: Nadège Dionne-Tremblay
Digital Art Direction: Lucie Renou
Graphic Design: Lucie Renou
Performance Marketing: Nicolas Maheu
Copywriting: Clara Jacques-Létourneau

Forest Of Shadows

Marée

Sculpture assisted Familiprix in the revamp of its digital marketing strategy and brand identity on social media.

This partnership injected fresh energy into the iconic Quebec-based banner, with over 45 years of history and 400 branches. Familiprix's objective is to support its online clientele by fostering kindness and well-being on a daily basis, while returning to the fundamental purpose of a pharmacy: health.

01. Strategy
02. Creation
03. Production
04. Rollout
05. Reach

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ORIENTATIONS

GRAPHIC DESIGN

TEMPLATES AND SOCIAL MEDIA

PRODUCT PLACEMENTS

STATISTICS

INFLUENCEUR CONTENT

PUBLIC RELATIONS

LE GRENIER AUX NOUVELLES - See the article

LE GRENIER AUX NOUVELLES

CREDITS

Nadège Dionne-Tremblay: Art Direction & Marketing Strategy 
Karim Marier-El Khayat: Copywriting & Marketing Strategy


With the contribution of: Audrey-Ann Maillé, Lucie Renou, Kate Bernard and Sebastien Dorion.

Bell

Familiprix

An Instagram photo essay about the first weeks of the COVID-19 pandemic.

In a world shaken by the COVID-19 pandemic, this photo project by the National Film Board of Canada (NFB) captures the essence of this historic period through the daily lives of three families living on Appleton Avenue in Toronto. With a style inspired by archives and a DIY approach, the black and white photographs reflect a particular moment in time and offer an intimate glimpse into life during the lockdown. Appleton is presented on Instagram, acknowledging the crucial role of online communication at a time when access to in-person screenings and exhibitions was severely restricted. By presenting six episodes per family, this visual essay showcases the pandemic from multiple perspectives, creating an experience that is both individual and collective.

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ALTERNATIVE CONCEPT

Folks & Forks

Appleton Avenue

Fill the rooms first, then rebrand. In this order. 

Sculpture partnered with Ballet Divertimento to reposition its brand and reaffirm its status as a leading dance school in Montreal. Before tackling a full rebrand and digital overhaul, we leveraged our performance marketing expertise to drive enrollment and deliver an immediate return on investment (ROI). This initial phase set the foundation for renewed growth and financial stability ahead of larger modernization projects. With this momentum in place, Sculpture led the visual identity redesign, creating modern cross-platform campaigns and high-impact creative content that captured the school’s vitality and spirit. Grounded in a competitive market analysis and a structured annual marketing plan, this integrated strategy amplified brand visibility, diversified the audience, and now firmly positions Ballet Divertimento as a benchmark in Montreal’s vibrant dance landscape.

By Sculpture

Client : Ballet Divertimento | Christine Cyr & Anne-Valérie Côté
Creative & Brand Direction: Nadège Dionne-Tremblay
Art Direction: Nadège Dionne-Tremblay & Lou Tondellier
Graphic Design: Lou Tondellier & Nicolas Lambert
Media: Nicolas Maheu
Strategy & Consulting: Nadège Dionne-Tremblay
Photography: Charlie Deuner
Photography Support: Frédérik Boudreault
MUA: Nelly C
Styling: Anthony Abdo
Choreography: Kristen Cyr
Dancers: Sarah B, Sana, Sarah D, Virginie, Elias, Élysabeth & Roberto

Bell Canada

Sculpture is made up of two friends who combine images and words to mould ideas into solid content

Based in Montreal and Toronto, Sculpture collaborates on projects and campaigns with agencies and global brands, supporting their business growth on the French-Canadian market. The team works with companies in various areas of activity to achieve their marketing and creative objectives.

01 - Conception-rédaction
02 - Services
03 - Typeface creation
04 - Brand objects
05 - Brand content

SERVICES

TYPEFACE

BRAND OBJECTS

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BRAND CONTENT

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Nadège Dionne-Tremblay
Karim Marier-El Khayat

Sculpture

Since 2016, Sculpture has been offering French adaptation and Quebec localization services for Reebok’s communications. From e-commerce to in-store experiences, we get to collaborate with A-listers, while also establishing partnerships with iconic Montreal-based retailers and designers who play a vital role in shaping local urban culture. Our core objective remains unwavering: adapting English content to align with French Canadian expressions and cultural codes. We’re looking for that sweet spot between informative content and a friendly, casual tone that resonates with teenagers and young adults.

01. Localization
02. Transcreation
03. Cultural Consulting

REEBOK X CARDI B

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REEBOK X GIGI HADID

LOCALIZATION

MONTREAL PARTNERSHIPS


French Canadian Studio: Sculpture
International Agency: Oliver

2023 © All rights reserved to Reebok International Limited

Reebok

+600 marketing assets tailored to French Canada for national telecom giant Bell.

Bell stands as Canada's largest telecommunications company, delivering a comprehensive suite of services including internet, TV, radio, telephony, smart home, business solutions, and much more. This media powerhouse is also a leading content creation investor, playing a pivotal role in supporting Canadian culture across the nation. Serving a diverse clientele in a country that boasts 8 million Francophones, Bell recognizes the importance of delivering targeted messages to Quebecois and French-Canadian audiences, mindful of regional nuances and sociocultural distinctions. Since 2018, Sculpture has been instrumental in localizing Bell's content, ensuring each message resonates effectively with its intended market. This partnership spans billboard advertising to digital display, to communications through mail and email, ensuring the tone is tailored at every touchpoint.

01. LOCALIZATION
02. COPYWRITING
03. TRANSLATION
04. PROOFREADING

EVER-EVOLVING LEXICON

CREDITS

French Canadian Studio: Sculpture
National Agency: JAM Direct Inc.

2024 © All rights reserved to JAM Direct Inc. and BCE Inc.

Crafting the universe of food content creator Folks & Forks.

Frédérike Lachance-Brulotte, aka Folks & Forks, has soared in popularity across French Canada, initially through her blog. She then gained traction across social media platforms, enticing foodies to savour the flavours of Quebec right from the heart of her kitchen. Her rustic style is deeply rooted in cherished memories from her youth, spent at the family inn. She instills a sense of joy and togetherness around dining, emphasizing the warmth of shared meals.

Sculpture has implemented a comprehensive overhaul of her branding to enhance market presence while retaining her very own appeal. This revamped visual identity has propelled her visibility across diverse media outlets. Although Folks & Forks had already earned a substantial online following across Quebec, the launch of her debut cookbook in 2021 marked a pivotal moment in her career. Under Sculpture’s creative guidance, the book weaves a narrative that deepens the reader's connection to authentic, heartwarming Quebecois cuisine with a strong sense of family spirit.

LOGO

VISUAL ATMOSPHERE

PHOTO EDITING

COOKBOOK

ONLINE CONTENT

MERCHANDISE

CREDITS

Client: Fédérike Lachance-Brulotte — Folks & Forks
Publisher: Pratico-Pratiques
Marketing strategy: Nadège Dionne-Tremblay & Karim Marier-El Khayat — Sculpture
Art direction and graphic design: Nadège Dionne-Tremblay — Sculpture

The anti-stress Project

Lululemon transforms Canada's image for one of the biggest sporting events in the world: the Winter Olympics.

As an ongoing lululemon partner, Sculpture has been selected to provide French copywriting and Quebec market localization for their collaboration with Team Canada as new official outfitter. This iconic Canadian partnership has redefined how the world sees the country, starting with transformational gear for the Beijing 2022 Olympic and Paralympic Games. For reference, the French-Canadian market has approximately 10 million consumers, which is comparable to the populations of Sweden, Israel, or Greece.

01 - Ecomm
02 - Social
03 - Retail
04 - Public Relations
05 - Event

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ECOMM

SOCIAL

RETAIL

The New York Times - See the article

The New York Times

Forbes - See the article

Forbes

Globe and Mail - See the article

Globe and Mail

CNN - See the article

Radio-Canada - See the article

Radio-Canada

CBC - See the article

Le Journal de Québec - See the article

Le Journal de Québec

La Presse - See the article

La Presse

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EVENT

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General Production: lululemon
Creative Direction (Design): Andrew Passas
Creative Direction (Product): Audrey Reilly
Commercial Photography: Ibrahem Hasan
Multimedia Experience (Event): Moment Factory
Video Content & Storytelling: Droga5

Team Canada x lululemon

In 2022, we strengthened our business relationships and discovered new faces behind the companies we work with.

Some clients quickly became friends. Some suppliers are now allies. It was natural to want to thank each of them. But how? Foldable 3D greeting cards? Hello, recycling. Mocktail kits for every personality type? A few sips and it's all gone. We wanted something that would last longer and easily blend into any décor. The idea of creating candles turned out to be the ideal solution. We went into full production mode, crafting 150 custom cedar and pine candles. It was also an opportunity to create a project that highlights all of our six services through a brand awareness campaign. The month of December is not always an easy one at work, so our gift also stood as a symbol of relaxation for people who have a short fuse just before Christmas!

01 - COPYWRITING
02 - TRANSLATION
03 - COMMUNITY MANAGEMENT
04 - PUBLIC RELATIONS
05 - MARKETING STRATEGY
06 - GRAPHIC DESIGN

ILLUMINATING EVERY RELATIONSHIP

OVER 100 SHARES

BLENDING INTO THE DECOR


Nadège Dionne-Tremblay & Karim Marier El-Khayat

With the collaboration of : 
Vickie Rousseau - Photographer
Daphné Roy - Art Director Assistant
Moodgie - Supplier

WELCOME TO

SCULPTURELAND